Celebrity Fashion Marketing: Developing a Human Fashion Brand

The book "Celebrity as a Human Fashion Brand" provides a new perspective on fashion marketing by examining celebrities as human fashion brands. It includes case studies and reflective questions for in-class exercises and is ideal for advanced undergraduate and postgraduate students studying celebrity fashion, influencer marketing, fashion marketing, and consumer behavior.

Format: Hardback
Length: 130 pages
Publication date: 21 February 2023
Publisher: Taylor & Francis Ltd

Here is the rephrased text:
Celebrities have emerged as powerful human fashion brands, revolutionizing the fashion marketing landscape. This captivating book delves into the intricate world of celebrity fashion, offering a fresh perspective that challenges traditional notions of celebrity endorsement. Through a comprehensive exploration of the celebrity as a human fashion brand, readers gain a deeper understanding of how celebrities leverage their image, personality, and influence to shape fashion trends and drive consumer behavior.

Packed with a wealth of well-known case studies, each chapter provides a rich tapestry of insights into the world of celebrity fashion. These case studies are accompanied by reflective questions, designed to facilitate in-class exercises and encourage active engagement with the material. Whether you are an advanced undergraduate or postgraduate student pursuing studies in celebrity fashion, influencer marketing, fashion marketing, fashion brand management, or consumer behavior, this book serves as an invaluable resource. It offers a comprehensive and up-to-date examination of the latest trends, strategies, and challenges in the field, equipping you with the knowledge and tools to excel in your academic and professional pursuits.

By exploring the intersection of celebrity culture, fashion, and consumer behavior, this book provides a comprehensive roadmap for understanding the ever-evolving landscape of fashion marketing. It sheds light on the strategies employed by celebrities and fashion brands to create compelling narratives, build brand loyalty, and engage with consumers in meaningful ways. Through its engaging narrative style and practical applications, this book is an essential read for anyone interested in the dynamic world of celebrity fashion and influencer marketing.

Weight: 426g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032007335