Fykaa Caan,Angela Lee
Celebrity Fashion Marketing: Developing a Human Fashion Brand
Celebrity Fashion Marketing: Developing a Human Fashion Brand
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Excellent- More about Celebrity Fashion Marketing: Developing a Human Fashion Brand
The book "Celebrity as a Human Fashion Brand" offers a new perspective on fashion marketing by examining celebrities as human fashion brands. It includes case studies and reflective questions for in-class exercises and is ideal for advanced undergraduate and postgraduate students studying these topics.
Format: Paperback / softback
Length: 130 pages
Publication date: 21 February 2023
Publisher: Taylor & Francis Ltd
Here is the rephrased text:
Celebrity as a Human Fashion Brand: A Fresh Perspective in Fashion Marketing
This groundbreaking book delves into the concept of the celebrity as a human fashion brand, offering a fresh and innovative perspective in the ever-evolving field of fashion marketing. It provides a comprehensive exploration of the role of celebrities in shaping fashion trends, promoting brands, and influencing consumer behavior.
Packed with a wealth of well-known case studies, each chapter is accompanied by reflective questions designed to facilitate in-class exercises and enhance student engagement. Whether you are an advanced undergraduate or postgraduate student studying celebrity fashion, influencer marketing, fashion marketing, fashion brand management, or consumer behavior, this book is an ideal resource for your academic journey.
By examining the intricate relationships between celebrities, fashion, and the media, this book sheds light on the power of celebrity endorsement and the impact it has on consumer perception and purchasing decisions. It explores the strategies employed by celebrities to cultivate their personal brands, maintain their image, and stay relevant in the ever-changing fashion industry.
Furthermore, the book offers valuable insights into the dynamics of celebrity-brand collaborations, the role of social media in influencer marketing, and the challenges and opportunities faced by fashion brands in the digital age. It provides practical advice and strategies for fashion marketers and brand managers seeking to leverage the influence of celebrities and influencers to enhance their brand visibility and reputation.
In conclusion, Celebrity as a Human Fashion Brand is a must-read for anyone interested in the intersection of fashion, celebrity, and marketing. It offers a comprehensive and insightful analysis of the latest trends and developments in the field, providing valuable insights and practical tools for students and professionals alike.
Weight: 278g
Dimension: 174 x 246 x 11 (mm)
ISBN-13: 9781032007359
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