Changing the Game: Sustainable Market Transformation Strategies to Understand and Tackle the Big and Complex Sustainability Challenges of Our Generation

The authors of "Changing the Game" argue that the biggest challenge of our generation is to reach the Sustainable Development Goals and that the system itself needs to change. They offer an eight-step approach to achieving system change in eight different sectors, describing the drivers, triggers, and dominant thinking in each sector and the strategies needed to move towards higher levels of sustainability. The book is accessible and engaging and is perfect for use by professionals, leaders, and students.

Format: Paperback / softback
Length: 382 pages
Publication date: 30 October 2020
Publisher: Taylor & Francis Ltd

We stand at the dawn of a transformative era, where the utmost challenge of our generation lies in achieving the Sustainable Development Goals. To navigate this pivotal journey, we must be prepared to delve into the underlying root causes that perpetuate these challenges, and embrace the necessary willingness to transform and adapt. It is imperative that we recognize the need for systemic change, as the current system itself stands as a hindrance to progress. However, the question remains: how can we bring about this transformative shift?

In their groundbreaking book, Changing the Game, Lucas Simons and André Nijhof shed light on the missing insights and strategies required to actualize system change. With a wealth of real-life and academic expertise, they assert that the majority of sustainability challenges stem from the same systemic failures, recurring time and time again. Consequently, the pathway to accelerate and effectively manage system change remains consistent across various sectors, if we possess the knowledge of where to seek and how to act.

The authors present a compelling and accessible eight-step approach, applied to eight diverse sectors, to elucidate the theory of sustainable market transformation and system change. Collaborating with esteemed sector experts, they delve into the drivers, triggers, and prevailing mindsets within each of these sectors, while also outlining the strategies necessary to propel us toward higher levels of sustainability. This book serves as a valuable resource for professionals, students, and anyone seeking to understand the pathways to guide markets toward a more sustainable future.

Weight: 614g
Dimension: 156 x 234 x 35 (mm)
ISBN-13: 9780367145996