China Livestreaming E-commerce Industry Insights

This book analyzes the Chinese livestreaming e-commerce industry, covering its development, evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods. It discusses the advanced state of the industry due to COVID lockdowns and proposes solutions and development strategies. It also assesses the streamer structure of universal participation, product selection, goods supply and price setting, and explores scene marketing methods and strategic platform layout. The book reflects on the Chinese livestreaming e-commerce market and offers insights to help readers understand the industry and its process of industrialization.

Format: Hardback
Length: 105 pages
Publication date: 23 September 2021
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the multifaceted world of Chinese livestreaming e-commerce, encompassing its evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods. It offers a detailed analysis of the industry's current state, highlighting its remarkable growth in China, particularly in the aftermath of COVID-19 lockdowns. Moreover, the book sheds light on the challenges faced by livestreaming e-commerce and proposes innovative solutions and development strategies.

In its exploration of development trends, the book delves into the potential of livestreaming e-commerce during the wind-up period. It assesses the streamer structure of universal participation, product selection, goods supply, and price setting, exploring innovative scene marketing methods such as pop-up conversion and the strategic layout of operating platforms. By objectively describing the current state of the Chinese livestreaming e-commerce market, the book takes into account the unique social, cultural, and economic characteristics of China.

Furthermore, this unique book offers valuable insights to help readers understand the intricacies of the livestreaming e-commerce industry. It caters to a wide range of readers, from non-experts interested in exploring this emerging field to professionals seeking a comprehensive overview of the industry's development. With its comprehensive coverage and insightful analysis, this book serves as a valuable resource for anyone seeking to gain a deeper understanding of the rapidly evolving Chinese livestreaming e-commerce landscape.

Weight: 308g
Dimension: 210 x 148 (mm)
ISBN-13: 9789811653438
Edition number: 1st ed. 2021