China's Non-State Soft Power Actors: Tai Chi, Traditional Culture, and the Practice of Public Diplomacy

This book explores how non-state actors are promoting Chinese culture, particularly Tai Chi Quan, as a form of soft power, contrasting with the decline in soft power promotion by Western states. It highlights the growth of Tai Chi Quan worldwide and its appeal outside China, building relationships and introducing people to Chinese culture.

Format: Hardback
Length: 8 pages
Publication date: 04 September 2023
Publisher: Taylor & Francis Ltd

This captivating book delves into the ever-evolving concept of soft power, shedding light on China's unique approach to this powerful tool. By examining how non-state actors are successfully promoting aspects of Chinese culture, particularly the renowned martial art and health-promoting exercise Tai Chi Quan, across the globe, the book offers a fresh perspective on China's soft power strategy. It juxtaposes China's growing soft power promotion with the decline observed in Western states, providing a comprehensive analysis of the global growth of Tai Chi Quan. Furthermore, it delves into the compelling reasons why Tai Chi Quan resonates so strongly outside China, fostering cultural exchange and building connections between people within China and around the world. The book concludes that Tai Chi Quan serves as a powerful exemplar of what soft power aims to achieve: cultivating a positive image and fostering long-lasting friendships.

Introduction:
The concept of soft power has gained significant attention in recent years, as countries seek to influence others through cultural, economic, and political means rather than traditional military force. China, as a rising global power, has recognized the importance of soft power and has been actively promoting its cultural values and practices worldwide.
China's Approach to Soft Power Promotion:
In this book, the authors explore how non-state actors, such as martial arts schools and health enthusiasts, are leveraging the popularity of Tai Chi Quan to promote Chinese culture and values. Tai Chi Quan, a traditional Chinese martial art, has gained widespread popularity globally due to its health benefits and meditative qualities. By promoting Tai Chi Quan outside China, non-state actors are able to introduce Chinese culture to a wider audience and build bridges between China and other parts of the world.
Contrasting with Western States:
The book also highlights the contrast between China's soft power promotion and the decline in such activities by Western states. Western countries have traditionally relied on military power and economic coercion to influence other nations, but they are increasingly recognizing the limitations of these approaches. As a result, they are turning to soft power strategies to promote their values and interests.
Growth of Tai Chi Quan Worldwide:
Tai Chi Quan has experienced remarkable growth worldwide in recent decades. Its popularity has spread from China to other parts of Asia, Europe, and North America. The practice has not only gained popularity as a form of exercise but also as a way to promote cultural exchange and understanding.
Reasons for Tai Chi Quan's Appeal Outside China:
There are several reasons why Tai Chi Quan appeals so strongly outside China. Firstly, it is a gentle and non-violent form of exercise that is accessible to people of all ages and fitness levels. Secondly, it emphasizes the importance of balance, relaxation, and mindfulness, which are values that are increasingly sought after in modern society. Thirdly, Tai Chi Quan is associated with Chinese culture and heritage, which can be a source of fascination and curiosity for people from other cultures.
Conclusion:
In conclusion, this book provides a valuable insight into the evolving concept of soft power and China's approach to promoting its cultural values and practices worldwide. By examining how non-state actors are leveraging the popularity of Tai Chi Quan to promote Chinese culture, the book highlights the potential of soft power to foster cultural exchange and build long-lasting friendships. As China continues to play an increasingly significant role in global affairs, it will be interesting to see how it continues to leverage soft power to achieve its goals.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367279806