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China-Swiss Relations during the Cold War, 1949-1989: Between Soft Power and Propaganda

China-Swiss Relations during the Cold War, 1949-1989: Between Soft Power and Propaganda

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Switzerland was a hub for Chinese propaganda networks during the Cold War, and it was one of the first capitalist countries to recognize the People's Republic of China (PRC). This book explores how the PRC developed its influence and prestige abroad through its Embassy in Bern, which used cultural diplomacy and contacts with individual people to bypass traditional diplomatic structures.

Format: Hardback
Length: 274 pages
Publication date: 01 July 2022
Publisher: Taylor & Francis Ltd


During the Cold War, Switzerland played a pivotal role as a hub for Chinese propaganda networks. Despite its strong anti-communism, the Swiss Confederation stood as one of the pioneering capitalist nations to officially recognize the People's Republic of China (PRC). As a neutral country and the headquarters for numerous international organizations, Switzerland held a strategic position for the global dissemination of Maoism. This book delves into the PRC's strategies for cultivating influence and prestige abroad through its Embassy in Bern, the most prominent in Western Europe. It also examines how China's approach in Switzerland, which bypassed traditional diplomatic structures and relied on personal connections with foreign friends, was subsequently adopted and continues to be employed in various other countries, including the United States, France, and Japan.

During the Cold War, Switzerland emerged as a central hub for Chinese propaganda networks. Despite its unwavering anti-communism, the Swiss Confederation stood as one of the pioneering capitalist nations to officially acknowledge the People's Republic of China (PRC). As a neutral country and the headquarters for numerous international organizations, Switzerland held a strategic position for the global dissemination of Maoism. This book delves into the PRC's strategies for cultivating influence and prestige abroad through its Embassy in Bern, the most prominent in Western Europe. It also examines how China's approach in Switzerland, which bypassed traditional diplomatic structures and relied on personal connections with foreign friends, was subsequently adopted and continues to be employed in various other countries, including the United States, France, and Japan.

Weight: 690g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032111810

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