The shift in power relations and the emphasis on soft power in global foreign policy have significant implications for global film culture, particularly in the BRICS countries. This collection examines the diverse and competing ways the group engages with film as a medium of artistic expression and a 'soft power resource', with a comparative analysis of the UK's post-imperial soft power during Brexit.

Format: Paperback / softback
Length: 256 pages
Publication date: 28 February 2023
Publisher: Edinburgh University Press

The apparent shift in power relations between the developed and developing world, along with the increasing emphasis that national and transnational organizations place on the role of 'soft power in global foreign policy, has profound implications for global film culture. Focusing primarily on the BRICS countries (Brazil, Russia, India, China, and South Africa), this innovative collection examines the diverse and often competing ways the group as a whole engages with film as a medium of artistic expression and as a 'soft power resource. The contributors explore the wider implications for world cinema of its members' differing and dynamic positions in the global media landscape, and the book includes a comparative analysis by examining the post-imperial soft power of the UK at the time of Brexit.

The Shift in Power Relations and the Rise of Soft Power in Global Foreign Policy

The apparent shift in power relations between the developed and developing world, along with the increasing emphasis that national and transnational organizations place on the role of 'soft power in global foreign policy, has profound implications for global film culture. Focusing primarily on the BRICS countries (Brazil, Russia, India, China, and South Africa), this innovative collection examines the diverse and often competing ways the group as a whole engages with film as a medium of artistic expression and as a 'soft power resource.

The BRICS Countries and Their Engagement with Film

The BRICS countries are a group of emerging economies that have experienced rapid growth in recent years. They are Brazil, Russia, India, China, and South Africa, and they are known for their diverse cultures, economies, and political systems. In recent years, the BRICS countries have become increasingly important in global foreign policy, and they have also begun to play a significant role in the global film industry. This collection explores the ways in which the BRICS countries engage with film as a medium of artistic expression and as a 'soft power resource.

The Diverse Ways the BRICS Countries Engage with Film

The BRICS countries engage with film in a diverse range of ways. Some of the countries are major producers of films, while others are major consumers of films. Some of the countries are also major exporters of films, while others are major importers of films. Some of the countries are also major investors in the global film industry, while others are major lenders to the global film industry. The BRICS countries also engage with film in a variety of ways, including through film festivals, film commissions, and film schools.

The Implications of the BRICS Countries' Engagement with Film

The BRICS countries' engagement with film has profound implications for global film culture. For example, the BRICS countries' growing economic power has led to an increase in the number of films that are produced in the region. This has led to a greater diversity of films being produced, and has also led to an increase in the quality of films being produced. The BRICS countries' growing political power has also led to an increase in the influence of the global film industry on the region's culture. This has led to a greater emphasis on the promotion of cultural diversity and the preservation of cultural heritage, and has also led to a greater emphasis on the promotion of social justice and human rights.

The Post-Imperial Soft Power of the UK at the Time of Brexit

The UK's post-imperial soft power at the time of Brexit is a case study in the impact of soft power in global foreign policy. The UK was a major player in the global film industry before Brexit, and it was known for its high-quality films and its strong cultural influence. However, Brexit has had a significant impact on the UK's soft power in the global film industry. The UK's exit from the European Union has led to a loss of access to the European market, and has also led to a loss of influence in the global film industry. This has led to a greater emphasis on the promotion of cultural diversity and the preservation of cultural heritage, and has also led to a greater emphasis on the promotion of social justice and human rights.

Conclusion

The apparent shift in power relations between the developed and developing world, along with the increasing emphasis that national and transnational organizations place on the role of 'soft power in global foreign policy, has profound implications for global film culture. Focusing primarily on the BRICS countries (Brazil, Russia, India, China, and South Africa), this innovative collection examines the diverse and often competing ways the group as a whole engages with film as a medium of artistic expression and as a 'soft power resource. The contributors explore the wider implications for world cinema of its members' differing and dynamic positions in the global media landscape, and the book includes a comparative analysis by examining the post-imperial soft power of the UK at the time of Brexit.

Weight: 396g
Dimension: 156 x 235 x 19 (mm)
ISBN-13: 9781474456289