Clerks: 'Over the Counter' Culture and Youth Cinema

This book explores the cultural and political trends of alternative youth cultures in the early 1990s, focusing on Kevin Smith's debut film, Clerks. It analyzes the film's representation of working-class youth and employment, consumption, masculinity, and sexuality and its place within this wider cultural movement. Ideal for students, scholars, and anyone interested in youth cinema, American independent film, Cult Film, Subcultures and Counterculture, and Film and American Studies.

Format: Paperback / softback
Length: 108 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This groundbreaking study delves into the intricate intersection of political and cultural trends that shaped alternative youth cultures in the early 1990s, shedding light on the seminal debut film of Kevin Smith. Clerks (1994) emerged as a direct reflection and celebration of a distinct youth subculture, with the multimedia 'View Askewniverse' evolving as a result of the film's initial release. Drawing upon a rich tapestry of existing texts and movements, including Richard Linklater's iconic Slacker (1991), Douglas Coupland's novel Generation X: Tales for an Accelerated Culture, and alternative rock subcultures that had emerged during and since the 1980s, the film offers a comedic portrayal of the experiences of young individuals in 1990s America. What sets Clerks apart is its authentic portrayal of working-class youth and employment, offering a refreshing alternative to the polished, corporate Hollywood productions of the time.

The book meticulously situates the film within the broader cultural movement and cultural zeitgeist of the early 1990s, exploring the profound impact of Reaganomics on working-class youth and employment. It also delves into the film's portrayal of consumption, masculinity, and sexuality, offering insightful commentary on these themes. Written in a clear, concise, and comprehensive manner, this book is an invaluable resource for students, scholars, and anyone with an interest in youth cinema, American independent film, Cult Film, Subcultures and Counterculture, as well as Film and American Studies more broadly.

In conclusion, this study of Kevin Smith's debut film breaks new ground by delving into the complex interplay of political and cultural trends that shaped alternative youth cultures in the early 1990s. Clerks (1994) emerged as a testament to the power of authenticity and the ability of cinema to capture the essence of a specific subculture. Through its comedic portrayal of working-class youth and employment, the film offered a refreshing alternative to the mainstream Hollywood narrative. The book's comprehensive analysis and insightful commentary make it an essential resource for students, scholars, and enthusiasts of film and culture.

Weight: 453g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367707415