Roland Frank,Gregor Schumacher,Andreas Tamm
Cloud Transformation: The Public Cloud Is Changing Businesses
Cloud Transformation: The Public Cloud Is Changing Businesses
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The book explains how the public cloud is changing the cost structures of digital business models and existing markets, and how cloud-based IT is disrupting classic IT, enabling small teams to build scalable business models worldwide at zero marginal costs with little investment. It is aimed primarily at executives and employees in the specialist departments and IT who want to drive the cloud transformation in their companies.
Format: Paperback / softback
Length: 269 pages
Publication date: 11 January 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
The public cloud is revolutionizing the cost structures of digital business models, reshaping existing markets. The relationships between cloud architectures, organizational structures, and potential price and business models are intricately explored, providing valuable insights for companies. The authors shed light on the transition from traditional to digital markets, emphasizing the role of marginal costs. They showcase how cloud-based IT disrupts classic IT, enabling small teams to create scalable global business models with minimal investment. The economic implications are illustrated through concrete examples, while technical laypeople gain an understanding of critical factors for the competitiveness of digital business models and how managers can influence them. The book offers practical guidelines for implementing cloud transformation within companies, primarily targeting executives and employees in specialist departments and IT. This English translation of the original German 1st edition, Cloud Transformation, was accomplished with the assistance of artificial intelligence (machine translation by the service DeepL.com) and underwent a subsequent human revision primarily focused on content. The book is intended for executives and employees seeking to drive cloud transformation in their organizations.
Weight: 498g
Dimension: 240 x 168 (mm)
ISBN-13: 9783658388225
Edition number: 1st ed. 2023
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