Cold Start Problem: Using Network Effects to Scale Your Product
Cold Start Problem: Using Network Effects to Scale Your Product
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Format: Hardback
Length: 400 pages
Publication date: 07 December 2021
Publisher: Cornerstone
It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user. Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects.
Weight: 606g
Dimension: 161 x 241 x 38 (mm)
ISBN-13: 9781847942777
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