Dr Maria Fullaondo
Colors of Rhetoric: Places of Invention in the Visual Realm
Colors of Rhetoric: Places of Invention in the Visual Realm
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Excellent- More about Colors of Rhetoric: Places of Invention in the Visual Realm
Rhetoric offers a range of methods for creating original and innovative designs, such as surprise, the unexpected, and conflict. This book explores the possibility of applying rhetorical figures to architecture to coordinate social action and identify these figures in spatial and visual disciplines.
Format: Paperback / softback
Length: 240 pages
Publication date: 26 October 2022
Publisher: Oro Editions
Rhetoric is a powerful tool that offers a wide range of methods for creating original and innovative works. By incorporating concepts of surprise, the unexpected, and conflict, rhetoric enables artists and architects to push the boundaries of their creativity. While the myths of inspiration and the sudden flash of brilliance often dominate explanations for the genesis of architectural and creative projects, it is worth considering that the most original ideas and innovative designs may arise from the transposition of classical rhetorical figures and colors.
This intriguing possibility raises several questions. Firstly, is rhetoric a collection of diverse techniques that can facilitate originality? Can creators enhance their creative process by becoming more aware of the rhetorical system they often employ intuitively? Do architects consciously or unconsciously utilize certain figures of thought, tropes, and colors when designing and discussing architecture? Can metonymies, hyperbatons, oxymorons, antitheses, and puns, among other rhetorical figures, be identified in spatial and visual disciplines? Moreover, can rhetorical mechanisms be applied to architecture to coordinate social action?
These are the central questions explored in this book, which revolves around an inventory of rhetorical figures found in architecture and visual arts. By delving into these questions, this book aims to provide a deeper understanding of the role of rhetoric in shaping artistic and architectural creations. It seeks to shed light on the ways in which rhetorical devices can be used to enhance creativity, provoke thought, and communicate complex ideas. Through a comprehensive analysis of rhetorical figures and their applications, this book offers valuable insights for artists, architects, and anyone interested in the power of language and communication in the realm of art and design.
Dimension: 229 x 152 (mm)
ISBN-13: 9781954081307
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