Colour Clash

The use of color in branding designs is crucial for giving an identity personality, expressing emotions, and communicating messages. This book explores color palettes that surprise, engage, challenge, and grab our attention, reminding us that color can be fun and meaningful.

Format: Paperback / softback
Length: 200 pages
Publication date: 02 February 2023
Publisher: Counter-Print

Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way, and keep or navigate the viewers interest, drawing the eye and making elements stand out.

This book explores colour palettes in graphic design that surprise, engage, challenge, and grab our attention. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.

Colour is a powerful tool in graphic design, and it can be used to create a wide range of emotions and moods. By understanding the principles of colour theory, designers can create colour palettes that are both visually appealing and effective in communicating their message.

One of the most important aspects of colour theory is the colour wheel. The colour wheel is a circle that shows the relationships between different colours. It is divided into primary, secondary, and tertiary colours. Primary colours are red, yellow, and blue, and they are the building blocks of all other colours. Secondary colours are orange, green, and purple, and they are created by mixing two primary colours together. Tertiary colours are created by mixing one primary colour with one secondary colour.

Another important aspect of colour theory is the value of colours. The value of a colour is determined by its lightness or darkness. Light colours are soft and subtle, while dark colours are bold and dramatic. Designers can use the value of colours to create contrast and visual interest in their designs.

Colour can also be used to create a sense of mood and atmosphere in a design. Warm colours, such as red, orange, and yellow, are associated with warmth and energy, while cool colours, such as blue, green, and purple, are associated with calm and relaxation. Designers can use these colour associations to create designs that are appropriate for their target audience and message.

In addition to the colour wheel and value of colours, designers can also use other principles of colour theory, such as complementary colours, analogous colours, and monochromatic colours, to create effective colour palettes. Complementary colours are colours that are opposite each other on the colour wheel, such as red and green or blue and orange. Analogous colours are colours that are next to each other on the colour wheel, such as yellow and orange or blue and violet. Monochromatic colours are colours that are variations of a single colour, such as blue, blue-green, and blue-violet.

By understanding and applying these principles of colour theory, designers can create colour palettes that are both visually appealing and effective in communicating their message. Whether they are creating branding designs, web designs, or print designs, colour can be a powerful tool that can help designers achieve their goals.

In conclusion, colour is one of the essential elements of many branding designs. By understanding the principles of colour theory, designers can create colour palettes that are both visually appealing and effective in communicating their message. Whether they are creating branding designs, web designs, or print designs, colour can be a powerful tool that can help designers achieve their goals.

Weight: 734g
Dimension: 493 x 258 x 15 (mm)
ISBN-13: 9781915392053