Colour Television: Techniques, Business, Impact

The 1968 documentary Colour Television explores the growth of color television in the 1960s, examining the technological advances, programming changes, audience response, and advertising and network systems that enabled its transmission.

Format: Hardback
Length: 288 pages
Publication date: 22 December 2023
Publisher: Taylor & Francis Ltd

Colour Television (1968) delves into the remarkable expansion of color television during the 1960s, fueled by technological breakthroughs that made it possible to transmit programs in vibrant color for the first time. The film explores the various technologies involved, such as color television sets, cameras, and transmission systems, as well as the significant differences in program-making that color broadcasting necessitated. It also examines the audience's response to color television and the subsequent changes in advertising and network systems that accompanied this technological revolution.

The film provides a comprehensive examination of the impact of color television on society, culture, and the entertainment industry. It sheds light on the ways in which color broadcasting transformed the viewing experience, increased the popularity of television programs, and influenced the development of new advertising strategies. Additionally, it explores the challenges and controversies that arose during the transition to color television, such as the cost of upgrading equipment, the impact on programming quality, and the potential for color broadcasting to exacerbate existing social divisions.

Overall, Colour Television (1968) is a valuable historical document that offers insights into the transformative power of technology and its impact on the media and society. It serves as a reminder of the significant role that television played in shaping the 20th century and the enduring legacy of color broadcasting in shaping the way we consume and communicate information.

Weight: 700g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032619859