Commercialising Celebrity Persona: Intellectual Property Law and Practice

This book explores the commercialization of celebrity personas in the UK, New York, and California, comparing approaches across jurisdictions and discussing the impact of technology, social media, and social norms. It also examines the extension of passing off in the UK to include persona rights and compares the industry landscape to the US.

Format: Hardback
Length: 248 pages
Publication date: 07 September 2023
Publisher: Bloomsbury Publishing PLC

This comprehensive book delves into the intricate realm of commercializing celebrity personas across the UK, New York, and California, shedding light on the diverse approaches and similarities observed in these jurisdictions. Through in-depth interviews with 68 industry experts spanning advertising, merchandising, film, and video game industries, the book offers valuable insights into the distinctions and commonalities in strategies employed across different regions. Furthermore, it explores the technological advancements, social media platforms, and evolving social norms that have made collaboration a crucial aspect in maintaining fan favor. The book also examines the impact of extending passing off in the UK to encompass persona rights, emphasizing its implications for dispute resolution and transactional processes in the commercialization of personas. By comparing the industry landscape in the UK to that of the US, where the right of publicity has been recognized since 1953 and has gone as far as to protect 'identity, the book argues that nonlegal factors play a significant role in shaping the commercialization of personas and interact with legal frameworks to encourage permission-based behaviors. However, there remains a notable divergence in dispute resolution practices across these jurisdictions. This book is a valuable resource for anyone interested in the multi-million dollar business of celebrities as assets, providing a comprehensive examination of the trends, challenges, and opportunities in the commercialization of celebrity personas in these regions.

Dimension: 234 x 156 (mm)
ISBN-13: 9781509966097