Common Data Sense for Professionals: A Process-Oriented Approach for Data-Science Projects

Data is an integral part of our daily lives, and it is used to help us lead more efficient lives, make changes to our lives based on goals, and determine strategy and marketing. This book illustrates how anyone can solve data science problems with the proper tools and determination. It provides a step-by-step guide to the data science process, using a fictional restaurant chain as a case study, and presents powerful methods in the form of conversations, examples, and case studies.

Format: Paperback / softback
Length: 100 pages
Publication date: 28 January 2022
Publisher: Taylor & Francis Ltd

Data is an essential component of our daily existence, permeating every aspect of our activities. Every action we take generates a data point, providing valuable insights into our lives. Many of these data points are intentionally recorded to enhance our efficiency and achieve our goals. We utilize various applications to track our workouts, sleep patterns, food intake, and personal finances. These data serve as a basis for making meaningful changes to improve our well-being.

In the business realm, vast collections of data are harnessed to inform strategic decision-making and effective marketing campaigns. Data scientists play a crucial role in this process by extracting, analyzing, and modeling data to address complex problems. Companies have established dedicated teams, such as data management teams or chief information officers (CIOs), and chief data officers (CDOs), to oversee the management and utilization of data.

While the transition from personal data usage to large-scale data analysis may seem daunting, this book aims to dispel misconceptions. It demonstrates that advanced degrees are not a prerequisite for successfully executing data science projects. Rather, with the right tools and a determination to learn, anyone can embark on data science endeavors. The process outlined in this book empowers individuals to tackle data-related challenges and drive meaningful outcomes.

The primary objective of this book is to offer a comprehensive and step-by-step guide to the data science process. By utilizing a fictional restaurant chain as a case study, the author illustrates how the various topics discussed can be applied in real-world scenarios. This approach enhances clarity and understanding, allowing readers to apply the knowledge gained to their own data science projects.

In conclusion, data is a powerful tool that has the potential to transform our lives and businesses. This book provides a roadmap for individuals to navigate the data science landscape, regardless of their background or level of expertise. By embracing the power of data and applying the principles outlined in this book, we can unlock new insights, make informed decisions, and drive positive change in our world.

Weight: 198g
Dimension: 153 x 228 x 11 (mm)
ISBN-13: 9780367760489