Oliver Stelling
CommunicAsian: How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It
CommunicAsian: How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It
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The rise of Asia has changed the world, and this book makes a case for a new and future-ready approach to communications planning and implementation. It outlines the necessary adjustments to long-established practices and value propositions in corporate and government communications and provides a step-by-step plan for strategy development. It is an essential read for global practitioners and students in international relations and mass communications.
Format: Paperback / softback
Length: 154 pages
Publication date: 01 June 2023
Publisher: Taylor & Francis Ltd
The rise of Asia has brought about significant changes in the world, shaped by increased global connectivity, geopolitics, and shifting spheres of influence. In response to this evolving landscape, this book presents a compelling argument for a future-ready approach to communications planning and implementation. Drawing on extensive research and decades of experience in the fastest-moving markets across Asia, it advocates for a new and innovative approach that meets the demands of the Asian Century.
In the face of a rapidly changing operating environment, policymakers and business leaders must act swiftly. This book outlines the necessary adjustments required in corporate and government communications, including reevaluating long-established practices and value propositions. It offers a comprehensive step-by-step plan for strategy development, designed to appeal to a multicultural audience.
This book is a vital resource for global practitioners and students in international relations and mass communications. It provides valuable insights into the challenges and opportunities presented by the rise of Asia and offers practical strategies for navigating this dynamic region. By embracing a future-ready approach to communications, organizations can position themselves for success in the ever-changing global landscape.
Weight: 310g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032473345
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