Communicating Climate: How to Transmit Your Climate Message and Avoid Greenwashing

Businesses must act now to address climate change, as it is already impacting their bottom lines and is predicted to cost the world $20 trillion a year if global heating exceeds 2 degrees Celsius. This book provides tips and case studies on how to achieve cut-through and balance in a world where reducing consumption is necessary while keeping businesses functioning.

Format: Paperback / softback
Length: 216 pages
Publication date: 25 March 2024
Publisher: Emerald Publishing Limited

Businesses cannot afford to remain complacent in the face of the urgent climate crisis. The time for action is now. Urban areas are becoming uninhabitable, leading to migration patterns and resource shortages, which in turn exacerbate civil wars and conflicts. Natural disasters, such as hurricanes and wildfires, are no longer considered extraordinary events but rather part of our daily lives. Biodiversity is rapidly disappearing, and the planet is at risk of becoming uninhabitable. The consequences of inaction are dire. Climate change is already impacting our bottom lines, with the cost of natural resources, energy, and labor skyrocketing. If global heating exceeds 2 degrees Celsius, it is predicted to cost the world $20 trillion annually.

This book is a comprehensive guide to communicating climate change effectively. Whether you are seeking to inspire your clients, gain support from your shareholders, or demonstrate your progress in sustainability, this book offers valuable insights. It is not a mere greenwashing manual but rather a practical guide to achieving balance in a world where reducing consumption is crucial, while also ensuring the continued functioning of businesses in a cleaner and greener manner.

Communicating Climate is filled with case studies, examples, tips, and interviews with leading figures in the sustainability movement. It provides a roadmap for businesses to navigate the challenges and opportunities of climate change communication. By adopting sustainable practices and communicating their efforts effectively, businesses can contribute to the global fight against climate change and create a more sustainable future for all.

In conclusion, the climate crisis is a pressing issue that requires immediate action. Businesses cannot afford to stick their heads in the sand and must take proactive measures to address the challenges posed by climate change. This book provides a valuable resource for businesses seeking to communicate climate change effectively and contribute to the global sustainability movement. By adopting sustainable practices and communicating their efforts, businesses can create a more sustainable future for themselves, their employees, and the planet.

Weight: 328g
Dimension: 153 x 228 x 15 (mm)
ISBN-13: 9781837536436