Communicating Fashion: Clothing, Culture, and Media

Communicating Fashion explores how we use clothing to express ourselves and how media systems support that process, examining social, cultural, and ethical issues through fashion journalism, brand promotions, and online influencers. It also discusses the impact of film, television, and art on self-image and expression.

Format: Paperback / softback
Length: 288 pages
Publication date: 25 March 2021
Publisher: Bloomsbury Publishing PLC

Winner of the prestigious John G. Cawelti Award for Best Textbook/Primer, Communicating Fashion delves into the intricate relationship between fashion and communication, shedding light on how we use clothing to express ourselves and how media systems facilitate this process. Authored by Myles Ethan Lascity, this comprehensive textbook explores a wide range of social, cultural, and ethical issues through the lens of fashion journalism, brand promotions, and the growing influence of online influencers.

Chapter 1: Advertising, Branding, and Fashion Retail

In this chapter, Lascity examines the role of advertising and branding in shaping fashion retail. He explores how fashion brands use advertising to create a unique identity and appeal to consumers, as well as how retailers use branding to differentiate themselves from competitors. The chapter also discusses the impact of fashion retail on the environment and the ethical considerations associated with the industry.

Chapter 2: Clothing, Art, and Cultural Significance

In this chapter, Lascity explores the cultural significance of clothing and how it reflects and shapes our identities. He discusses the role of art in fashion design and the ways in which clothing can be seen as a form of self-expression. The chapter also examines the impact of fashion on cultural norms and how clothing can be used to challenge or reinforce them.

Chapter 3: Clothing, Identity, and Interpersonal Communication

In this chapter, Lascity examines the relationship between clothing, identity, and interpersonal communication. He explores how clothing can be used to express our personalities and values, as well as how it can influence how others perceive us. The chapter also discusses the role of clothing in maintaining social relationships and the ways in which clothing can be used to communicate nonverbal messages.

Chapter 4: Fashion News and Tastemaking

In this chapter, Lascity explores the role of fashion news and tastemakers in shaping fashion trends. He discusses the work of fashion journalists and bloggers, as well as the influence of fashion magazines and television shows on fashion trends. The chapter also examines the impact of social media on fashion news and tastemaking and the ways in which online influencers are changing the landscape of the fashion industry.

Chapter 5: Fashion, Social Media, and Influencers

In this chapter, Lascity examines the relationship between fashion, social media, and influencers. He explores how social media platforms have become a powerful tool for fashion brands and influencers to connect with consumers and promote their products. The chapter also discusses the ethical considerations associated with the use of social media by fashion brands and influencers and the ways in which they can use social media to promote positive change.

Chapter 6: Meaning within the Fashion System

In this chapter, Lascity explores the meaning within the fashion system. He discusses the role of fashion in shaping our self-image and how it can be used to express our values and beliefs. The chapter also examines the impact of fashion on society.

Chapter 7: On-screen Clothing

In this chapter, Lascity examines the role of clothing in film and television. He explores how clothing is used to create character and convey emotion, as well as how it can be used to tell a story and create a particular atmosphere. The chapter also discusses the impact of on-screen clothing on the perception of real-world clothing and the ways in which it can be used to promote positive change.

In conclusion, Communicating Fashion is an essential textbook for anyone interested in the intersection of fashion and communication. By exploring a wide range of social, cultural, and ethical issues through the work of fashion journalism, brand promotions, and the growing influence of online influencers, Lascity provides a comprehensive and engaging introduction to the field. Whether you are a fashion student, professional, or simply a fashion enthusiast, this textbook will provide you with valuable insights and perspectives on the world of fashion and communication.

Weight: 498g
Dimension: 157 x 234 x 14 (mm)
ISBN-13: 9781350112230