Shulph Ink
Communication and Health: Media, Marketing and Risk
Communication and Health: Media, Marketing and Risk
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This book explores the unique contribution of critical communication studies to our understanding of health, covering themes such as representation, mediation, marketing, co-production, and crisis management. It offers theoretically grounded perspectives on moral and social regulation, technologies of health, healthism, and governmentality, revealing how communication shapes health.
Format: Hardback
Length: 344 pages
Publication date: 19 December 2021
Publisher: Springer Verlag, Singapore
This captivating book delves into the profound impact of critical communication studies on our understanding of health, encompassing a wide range of captivating themes. It explores the intricate ways in which health is represented, mediated, marketed, and promoted, as well as the collaborative efforts involved in co-producing health outcomes. Additionally, it sheds light on the management of health crises and risks, highlighting the crucial role of communication in shaping moral and social regulations within the realm of health.
The chapters within this text engage with both historical and contemporary issues, offering readers theoretically grounded perspectives that challenge prevailing notions. At its core, the book endeavors to envision what a critical communication approach to health might entail, unveiling the significant and often unexpected ways in which communication plays a central role in shaping the construction, contestation, and meaningfulness of health.
Through its insightful exploration, this book provides valuable insights into the complex interplay between communication, power, and health, highlighting the importance of recognizing and addressing the ethical implications of health communication practices. It serves as a valuable resource for scholars, researchers, and practitioners alike, offering a comprehensive framework for understanding the role of communication in shaping our understanding of health and its implications for society.
Weight: 611g
Dimension: 210 x 148 (mm)
ISBN-13: 9789811642890
Edition number: 1st ed. 2022
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