Communication and Health: Media, Marketing and Risk

This book explores the unique contribution of critical communication studies to our understanding of health, covering themes such as representation, mediation, marketing, co-production, and crisis management. It offers theoretically grounded perspectives on moral and social regulation, technologies of health, healthism, and governmentality, revealing how communication shapes health.

Format: Paperback / softback
Length: 344 pages
Publication date: 02 January 2023
Publisher: Springer Verlag, Singapore

This captivating book delves into the profound impact of critical communication studies on our understanding of health, encompassing a wide range of captivating themes. It explores the intricate ways in which health is represented, mediated, marketed, and promoted, as well as the collaborative efforts involved in co-producing health outcomes. Additionally, it sheds light on the management of health crises and risks, emphasizing the role of communication in shaping moral and social regulations within the realm of health.

The chapters within this text engage with both historical and contemporary issues, offering readers theoretically grounded perspectives that challenge prevailing notions. At its core, the book endeavors to envision what a critical communication approach to health might entail, unveiling significant and often unexpected ways in which communication plays a pivotal role in shaping the construction, contestation, and meaningfulness of health.

Through its comprehensive exploration, this book provides valuable insights into the complex interplay between communication, health, and society, highlighting the importance of a critical lens in understanding the multifaceted dynamics of health. It serves as a valuable resource for scholars, researchers, and practitioners alike, offering a deeper understanding of the role of communication in shaping our understanding of health and its implications for public health policies and practices.

Weight: 488g
Dimension: 210 x 148 (mm)
ISBN-13: 9789811642920
Edition number: 1st ed. 2022