Communication Yearbook 20

The Communication Yearbook 20, published in 1997, contains ten major reviews that explore the impact of television programs on viewers, sex-role stereotyping in advertising, the role of public relations professionals in the news production, and public opinion. It also includes review articles on attitude change and persuasion, participation in decision-making groups, social anxiety, and cross-sex friendships.

Format: Paperback / softback
Length: 482 pages
Publication date: 01 February 2022
Publisher: Taylor & Francis Ltd

The Communication Yearbook 20, originally published in 1997, is a comprehensive publication that encompasses ten major reviews that delve into various aspects of the discipline. Within these reviews, two focus specifically on the impact of television program consumption on viewers, while other chapters explore sex-role stereotyping in advertising, the role of public relations professionals in news production, and the nature and consequences of public opinion. Additionally, this collection features review articles addressing topics such as attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood, and cross-sex friendships throughout different stages of life. The chapters in this volume provide concise summaries of relevant findings, accompanied by in-depth discussions of theories, methodologies, challenges, and potential research directions for the future.

Introduction:
The Communication Yearbook 20, published in 1997, stands as a seminal work in the field of communication studies. This yearbook, originally consisting of ten major reviews, offers a comprehensive exploration of various aspects within the discipline. Within these reviews, two focus specifically on the impact of television program consumption on viewers, while other chapters delve into diverse topics such as sex-role stereotyping in advertising, the role of public relations professionals in news production, and the dynamics of public opinion. Additionally, this collection features review articles addressing a range of subjects, including attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood, and cross-sex friendships across different stages of life.

Reviews:
The first review in the Communication Yearbook 20 examines the effects of television program consumption on viewers. The author explores the various ways in which television programs shape viewers' attitudes, beliefs, and behaviors, highlighting the potential for both positive and negative influences. The review also discusses the role of advertising in television programs and its impact on viewers' perceptions and attitudes toward products and services.
The second review delves into the issue of sex-role stereotyping in advertising. The author analyzes the prevalence of gender-based stereotypes in advertising and their potential effects on viewers, including the promotion of harmful gender norms and the reinforcement of gender inequality. The review also explores the strategies employed by advertisers to challenge and dismantle sex-role stereotypes in advertising.
Another review in the Communication Yearbook 20 examines the role of the public relations professional in the production of the news. The author explores the responsibilities and challenges faced by public relations professionals in shaping public opinion and managing media relations. The review also discusses the ethical considerations involved in public relations practice and the impact of public relations on the credibility and reputation of organizations and individuals.
The fourth review explores the nature and effects of public opinion. The author examines the formation and dissemination of public opinion, the factors that influence public opinion formation, and the consequences of public opinion on social and political outcomes. The review also discusses the role of media in shaping public opinion and the challenges faced by media organizations in maintaining journalistic integrity and providing accurate and unbiased coverage of events.
The fifth review examines the development of social competence in childhood. The author explores the social and emotional development of children and the factors that contribute to their social competence. The review also discusses the role of parents, teachers, and other caregivers in promoting social competence and the impact of early childhood experiences on later social and emotional development.
The sixth review explores cross-sex friendships across the lifespan. The author examines the nature and dynamics of cross-sex friendships, the factors that influence the formation and maintenance of cross-sex friendships, and the potential benefits and challenges associated with these friendships. The review also discusses the societal relationships between cross-sex friendships and gender stereotypes and the impact of these relationships on individuals and society as a whole.
The seventh review examines the attitude change and persuasion. The author explores the processes and strategies employed by individuals and organizations to influence others' attitudes and behaviors. The review also discusses the factors that influence attitude change and the challenges faced by individuals and organizations in promoting attitude change.
The eighth review examines participation in decision-making groups. The author explores the processes and dynamics of decision-making groups, the factors that influence participation in decision-making groups, and the potential benefits and challenges associated with participation in decision-making groups. The review also discusses the role of communication in facilitating effective participation in decision-making groups.
The ninth review examines social anxiety. The author explores the nature and symptoms of social anxiety, the factors that contribute to social anxiety, and the strategies employed by individuals and organizations to manage and reduce social anxiety. The review also discusses the impact of social anxiety on individuals' social and emotional well-being and the potential for social anxiety to affect individuals' participation in social and occupational activities.
The tenth review examines the development of social competence in childhood and cross-sex friendships across the lifespan. The author explores the social and emotional development of children and the factors that contribute to their social competence. The review also discusses the role of parents, teachers, and other caregivers in promoting social competence and the impact of early childhood experiences on later social and emotional development.

Conclusion:
In conclusion, the Communication Yearbook 20, published in 1997, offers a comprehensive and insightful examination of various aspects of communication studies. The ten major reviews in this publication provide valuable insights into the impact of television program consumption on viewers, sex-role stereotyping in advertising, the role of public relations professionals in news production, the nature and effects of public opinion, attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood, and cross-sex friendships across the lifespan. The review articles included in this collection further enhance our understanding of these topics and offer valuable directions for future research. By exploring these diverse topics, the Communication Yearbook 20 contributes to the advancement of communication studies and provides valuable resources for scholars, researchers, and practitioners in the field.

Weight: 889g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032243245