Community and Public Health Education Methods: A Practical Guide

Format: Paperback / softback
Length: 375 pages
Publication date: 13 December 2023
Publisher: Jones and Bartlett Publishers, Inc

The fifth edition of Community and Public Health Education Methods: A Practical Guide is an essential resource for students seeking to develop effective communication skills and positively influence the norms and behaviors of individuals and communities. Written by and for health education specialists, this comprehensive text explores the various methods used by health educators to promote health and well-being.

Divided into four sections, the guide begins by building the foundation for selecting and applying community and public health education methods. It then delves into acquiring the tools necessary for implementing these strategies, including health communication and media.

Section III explores health communication and media, covering topics such as social marketing concepts, applying health communication skills, utilizing social media, and exploring digital media strategies. The final section focuses on community and advocacy-level methods, providing students with practical insights and examples.

Key Features:

Three new chapters:

Applying a Health Literacy Framework: This chapter provides students with a comprehensive framework for understanding health literacy and its implications for effective communication.

Applying Motivational Interviewing Techniques: This chapter introduces students to motivational interviewing techniques, which are highly effective in promoting behavior change.

Exploring Digital Media Strategies: This chapter explores the use of digital media to reach and engage with diverse audiences, including social media, online platforms, and mobile devices.

Coverage of the latest industry standards, guidelines, and competencies: The fifth edition is fully updated to reflect the latest industry standards, guidelines, and competencies, including the HESPA II CHES competencies.

Wholly revised chapter on legislative advocacy: This chapter provides students with an understanding of the legislative process and how to advocate for health-related policies and initiatives.

Discussion of health promotion and various techniques: The book offers comprehensive coverage of health promotion and various techniques, including multi-level and multicomponent interventions.

Practical examples throughout: The text includes numerous practical examples, drawn from real-world scenarios, to help students apply the concepts and techniques discussed.

Navigate eBook Access: Included with the printed text, Navigate eBook Access provides convenient online and offline access to the enhanced digital text, allowing students to access additional resources and interactive features.

In conclusion, the fifth edition of Community and Public Health Education Methods: A Practical Guide is an invaluable resource for students, educators, and professionals in the field of health education. With its comprehensive coverage, practical examples, and up-to-date information, it equips students with the skills and knowledge necessary to promote health and well-being in their communities.

Weight: 737g
ISBN-13: 9781284262056
Edition number: 5 ed