Complex Presents: Sneaker of the Year: The Best Since '85

The first sneaker of Michael Jordan, the Air Jordan 1, was released by Nike in 1985, which sparked the sneaker culture. Companies are now spending millions of dollars on LeBron James to keep him in their marketing plans. Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion of Complex.

Format: Hardback
Length: 336 pages
Publication date: 29 October 2020
Publisher: Abrams

In the year 1985, Nike revolutionized the sneaker industry by releasing Michael Jordan's inaugural sneaker, the Air Jordan 1. This groundbreaking event marked the birth of sneaker culture, which has since gained immense popularity and influence. Today, the demand for exclusive sneakers has reached unprecedented heights, with thousands of people eagerly waiting in line for the release of limited-edition drops at renowned retailers like Supreme. Moreover, companies are willing to spend millions of dollars on endorsement deals with basketball superstars like LeBron James to ensure their continued presence in the marketing landscape.

This trend, which had been steadily growing for decades alongside the rise of sports, hip-hop, and sportswear advertising, has now transformed into a full-blown phenomenon. Complex, a renowned media outlet, has been closely monitoring this phenomenon and has compiled a comprehensive and captivating book titled Sneaker of the Year. This remarkable publication delves into the past 35 years of sneaker culture, offering a deep understanding and appreciation for this unique cultural movement.

With its vibrant photographs and illustrations, Sneaker of the Year provides a visual feast for hypebeasts and sneakerheads alike. Moreover, the book features input from some of the most influential voices in the sneaker world, including designers, collectors, and industry experts. Their insights and anecdotes offer a unique perspective on the evolution of sneakers and their impact on fashion, culture, and society.

Whether you are a seasoned sneakerhead or a newcomer to the world of exclusives, Sneaker of the Year is a must-have for anyone who wants to explore the rich history, cultural significance, and future of this iconic footwear. So, grab your copy today and immerse yourself in the world of sneakers like never before!

Weight: 1066g
Dimension: 199 x 235 x 27 (mm)
ISBN-13: 9781419745799