Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities

This book provides case studies of comprehensive campaigns at eight varied institutions of higher education, showcasing institutional strategies for growth and change. The campaigns ranged from $40 million to $5 billion, marking a turning point in the institutions' history.

Format: Paperback / softback
Length: 162 pages
Publication date: 15 March 2022
Publisher: Rowman & Littlefield

This comprehensive book delves into the captivating world of university campaigns, offering a rich tapestry of case studies spanning eight diverse institutions of higher education. Within each institution, a campaign emerged as a vital component of an overarching strategy aimed at driving growth and transformative change. These campaigns, far from mere narratives, stand as shining examples of institutional strategies for sustainable development.

The institutions showcased in this book are a testament to the diversity and richness of the higher education landscape. From a relatively young private university seeking to elevate its research reputation to a distinguished private university emerging from the brink of near-destruction, each institution embarked on a unique journey of transformation. The prestigious public university, poised to celebrate its third century, aimed to maintain its momentum while grappling with the challenges of the modern world. Meanwhile, a public university embarked on a mission to raise funds not only to enhance its own programs but also to bring economic rejuvenation to its region.

Furthermore, this book highlights the commitment of public universities to the economic mobility of their diverse student populations, as they undertook their first campaign to support their students' aspirations. The unique liberal arts college, driven by a vision of innovation, turned to philanthropy to implement an innovative new financial model that would secure its long-term sustainability. Lastly, a distinguished historically Black college for women sought resources to continue and enhance its excellence, while a community college rallied to address urgent economic and social priorities within the city and county it serves.

The campaign goals of these institutions ranged from a modest $40 million to a staggering $5 billion, reflecting the scale and scope of their aspirations. These case studies not only provide valuable insights into the dynamics of university campaigns but also shed light on the broader strategies employed by institutions to achieve their goals. By examining the successes and challenges faced by these institutions, readers can gain a deeper understanding of the complex interplay between education, philanthropy, and community engagement.

In conclusion, this book offers a captivating exploration of the world of university campaigns, providing a wealth of information and insights into the strategies employed by institutions of higher education to drive growth and change. Whether you are an academic, a philanthropist, or a policymaker, this book will inspire and empower you to contribute to the ongoing success of higher education institutions and shape a brighter future for all.

Weight: 249g
Dimension: 220 x 154 x 12 (mm)
ISBN-13: 9781475862133