Shulph Ink
Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Consumer Behavior Change and Data Analytics in the Socio-Digital Era
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The emergence of new technologies has transformed businesses into the socio-digital era, where collecting data on customer needs, behaviors, and preferences is crucial for effective engagement and product development. Consumer Behavior Change and Data Analytics in the Socio-Digital Era provides multidisciplinary research and practice to track consumer behavior shifts and improve decision-making.
Format: Hardback
Length: 335 pages
Publication date: 24 June 2022
Publisher: IGI Global
The advent of revolutionary technologies during the industrial revolution has ushered in a new socio-digital era, fundamentally transforming the landscape of businesses. In this transformative era, companies are increasingly focused on gathering comprehensive data on customer needs, behaviors, and preferences, as they strive to drive effective customer engagement, product development, and crucial decision-making processes. However, the ever-evolving nature of consumer behavior presents a significant challenge for businesses to accurately discern the desires and requirements of their target audience.
To address this challenge, Consumer Behavior Change and Data Analytics in the Socio-Digital Era delves into the concepts, theories, and analytical techniques employed to track and understand consumer behavior change. This multidisciplinary field encompasses social and behavioral analytics, offering a comprehensive approach to monitoring and analyzing consumer behavior shifts, enabling businesses to make informed decisions and optimize their strategies.
The book encompasses a wide range of topics, including consumer sentiment analysis, emotional intelligence, and online purchase decision-making. It serves as a valuable resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students, and educators in higher education. Researchers, academicians, and anyone interested in the field of consumer behavior and data analytics will find this premier reference source to be an indispensable tool.
Dimension: 279 x 216 (mm)
ISBN-13: 9781668441688
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Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
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