Zubin Sethna,Jim Blythe
Consumer Behaviour
Consumer Behaviour
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This textbook provides an engaging and academically rigorous introduction to international consumer behavior, featuring examples in action, open access online resources, and a balance between sociological and psychological aspects. It is suitable for undergraduate marketing students studying consumer behavior, international consumer behavior, and buyer behavior.
Format: Paperback / softback
Length: 576 pages
Publication date: 12 April 2019
Publisher: SAGE Publications Ltd
This engaging and academically rigorous textbook delves into real-world examples of international consumer behavior, offering open access online resources to enhance student engagement and understanding. It strikes a harmonious balance between sociological and psychological perspectives on consumer behavior, encompassing social media, digital consumption, and contemporary marketing practices.
In its latest edition, the book has been thoroughly updated with new cases and global examples spanning various industries, including fashion, travel, and technology. A dedicated feature explores the experiential dimension of brands in consumers' lives, titled 'Brand Experiences.' Additionally, a new chapter has been added on sustainable consumption, addressing the challenges of climate change and sustainability in today's world.
To complement the textbook, an extensive range of online resources is available, featuring PowerPoint slides, an Instructor manual, and selected videos that bring the examples in each chapter to life. These resources are designed to assist lecturers and students alike, fostering a deeper understanding of consumer behavior and international consumer behavior.
Suitable for undergraduate marketing students specializing in consumer behavior, international consumer behavior, and buyer behavior, this textbook provides a comprehensive and practical approach to understanding the complex dynamics of consumer behavior in a global context.
Weight: 940g
Dimension: 239 x 189 x 24 (mm)
ISBN-13: 9781526450012
Edition number: 4 Revised edition
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