AndrewSmith
Consumer Behaviour and Analytics
Consumer Behaviour and Analytics
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Excellent- More about Consumer Behaviour and Analytics
This book offers a unique and contemporary perspective on consumer behavior, combining research with practical data analytics for data-driven decision-making. It is suitable for courses across consumer behavior, marketing analytics, and big data analytics, with up-to-date case studies and resources for lecturers.
Format: Paperback / softback
Length: 214 pages
Publication date: 08 November 2023
Publisher: Taylor & Francis Ltd
This groundbreaking text stands apart from its competitors in the field by offering a fresh and contemporary perspective on consumer behavior. By seamlessly merging research with practical data analytics, it empowers data-driven decision-making. Its versatility makes it an ideal resource for courses spanning consumer behavior, marketing analytics, and big data analytics. Packed with up-to-date case studies and vignettes from diverse global contexts, it includes thought-provoking reflective questions and comprehensive resources for lecturers. Whether you're a student or an educator, this text is a valuable tool for gaining insights into the ever-evolving world of consumer behavior.
Weight: 376g
Dimension: 157 x 234 x 18 (mm)
ISBN-13: 9781032388342
Edition number: 2 ed
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