Consumer Behaviour in Hospitality and Tourism

Consumer behavior involves individual decision-making and has implications for customer satisfaction, loyalty, and behavioral intentions. This book explores consumer behavior in hospitality and tourism, including sustainable tourism, environmental issues, and the impact of hotel online reviews using social media. It is of interest to researchers and scholars in these fields.

Format: Paperback / softback
Length: 132 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

Consumer behavior encompasses the intricate process of individual decision-making (IDM), which holds significant implications for customer satisfaction, loyalty, and various behavioral intentions towards organizations' products and services. In the realm of hospitality and tourism, Consumer Behaviour in Hospitality and Tourism takes center stage, aiming to delve into the intricacies of consumers and tourists in diverse leisure and touristic settings, including hotels, convention centers, amusement parks, national parks, and the transportation sector.

The primary objective of this book is to offer a comprehensive perspective on emerging topics and present the current landscape within the hospitality and business domains. Comprising seven chapters, each chapter explores diverse themes related to consumer behavior, encompassing sustainable tourism, environmental concerns, and green tourism, as well as the influence of hotel online reviews on social media. This edited volume holds immense appeal to researchers and scholars with a keen interest in Consumer Behavior, Hospitality, and Tourism.

The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science, further enhancing its significance and authority in the field.

Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032019369