Consumer Culture And Tv Programming

Product placement is now an integral part of the highest-quality fiction programming on television, marking a step in the history of the commercialization of television. This book explores the interconnections between media economics and communication discourse.

Format: Paperback / softback
Length: 320 pages
Publication date: 30 June 2022
Publisher: Taylor & Francis Ltd

Product placement has become an essential element of television programming, particularly in the context of high-quality fiction. While direct product placement within fiction has not been a prevalent marketing strategy in the past, this broadcasting/marketing configuration represents a significant milestone in the commercialization of television. This book delves into the intricate relationships between media economics and communication discourse. During the 1980s, the economic environment was characterized by recession and intense competition, which had a profound impact on networks, independent broadcasting, and the media industry as a whole. However, the dramatic effects of the financial strategies employed during this period on programming have yet to be fully comprehended. While marketing factors played a significant role in the heightened emphasis on programming during the 1980s, the full implications of audience marketing and the creation of appropriate programming environments remain to be explored. This book aims to shed light on these critical aspects and provide a deeper understanding of the evolving landscape of television programming.

ISBN-13: 9780367154622