Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Consumer ethnocentrism and country-of-origin effect on the food market are evolving constructs that can provide valuable insights for marketing strategies. This book explores these phenomena using examples from Polish retailers and aims to determine how appeals to the domestic or foreign country-of-origin can affect consumer attitudes and food purchase intentions. The combination of quantitative and qualitative research methods provides novel and valuable insights into the broader picture of food production and distribution.

Format: Hardback
Length: 336 pages
Publication date: 06 October 2022
Publisher: Taylor & Francis Ltd

The concepts of country of origin and consumer ethnocentrism are dynamic and ever-changing constructs that reflect the evolving perceptions of individuals about countries, states, or regions over time. Understanding the motivations and attitudes of consumers towards a particular country and its products can yield invaluable insights for marketing strategies.

This book delves into the realm of consumer ethnocentrism and the country-of-origin effect on the food market, utilizing examples from Polish retailers. Its primary objective is to investigate how appeals to the domestic or foreign country-of-origin, conveyed through claims, symbols, labels, and quality signs, can influence consumer attitudes and food purchase intentions. Additionally, the book seeks to contextualize consumer behavior issues within the broader framework of the entire system of food production and distribution. By undertaking a series of original research studies in Poland, the reader will gain a comprehensive understanding of consumer ethnocentrism and the country-of-origin effect on the food market.

The book employs a combination of quantitative and qualitative research methods, which provide novel and valuable insights into the phenomena under study. This innovative volume will be a valuable resource for scholars and students in the fields of consumer behavior, food marketing, and international marketing. It offers a comprehensive examination of consumer ethnocentrism and its impact on the food market, shedding light on the complex dynamics between consumers, countries, and products.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032269009