Maggie Ying Jiang
Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses
Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses
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- More about Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses
Format: Hardback
Length: 174 pages
Publication date: 14 May 2024
Publisher: Anthem Press
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.
Weight: 412g
Dimension: 159 x 237 x 20 (mm)
ISBN-13: 9781839982859
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