Consumer Protection in E-Retailing in ASEAN

E-retailing has been a booming sector during the COVID-19 pandemic, but there are issues associated with e-consumer protection. This book examines how consumers are protected on the online marketplace in ASEAN countries, discussing the six issues of e-consumer protection and proposing a multi-sector governance framework. Three short case studies on Lazada, Shopee, and Zalora are included to illustrate how well-known e-retailers protect their e-customers.

Format: Paperback / softback
Length: 150 pages
Publication date: 30 January 2021
Publisher: Business Expert Press

The COVID-19 pandemic has had a significant impact on many industries, but e-retailing has emerged as one of the thriving sectors during this challenging time. In fact, the e-retailing industry was already experiencing substantial growth before the global crisis. While e-retailing offers numerous benefits for businesses and consumers alike, it also presents several challenges related to e-consumer protection. This book aims to examine how consumers are safeguarded on the online marketplace within the context of ASEAN countries. Specifically, this project will:

Discuss the six key issues of e-consumer protection, including information about transactions, product quality, privacy, security, redress, and jurisdiction.
Examine the policy/governance approaches adopted by different sectors to address these issues of e-consumer protection.
Propose a multi-sector governance framework for e-consumer protection.
In addition to these core objectives, this book also includes three short case studies on renowned e-retailers in Singapore, Vietnam, and Malaysia. These case studies provide practical examples of how well-known e-retailers protect their e-customers.

Overall, this book is interdisciplinary, drawing from research in consumer protection, governance, management, and policy/regulation. It offers valuable insights and knowledge on both theoretical and practical aspects of e-consumer protection in ASEAN countries. By examining the roles played by different sectors, the book aims to produce comprehensive findings and analysis of the governance process related to e-consumer protection.

ISBN-13: 9781953349606