Consumer Research Methods in Food Science

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. It is written by well-known researchers and provides a clear framework to reproduce methods in different applications.

Format: Hardback
Length: 472 pages
Publication date: 08 April 2023
Publisher: Springer-Verlag New York Inc.

This comprehensive volume delves into a diverse array of consumer research methodologies across various disciplines, with a specific focus on food and beverages. Each chapter is authored by renowned experts in the field, providing invaluable guidance for readers on applying specific methods in applied consumer research. The book is organized into distinct chapters, each offering a brief theoretical background, accompanied by clear and illustrative examples of the methodology. Anthropology, history, linguistics, visual arts, culinary arts, design, and user experience are among the disciplines approached, highlighting the interdisciplinary nature of consumer research. The division of methods by disciplines enhances the reader's ability to comprehend and apply each method effectively. Consumer Research Methods in Food Science is a authoritative and forward-thinking resource, offering clear steps and a framework for reproducing consumer research methods in diverse applications.

Introduction:
Consumer research plays a vital role in understanding the preferences, behaviors, and needs of consumers, which is essential for the success of businesses in the food and beverage industry. This volume aims to provide a comprehensive and up-to-date overview of various consumer research methods across different disciplines, with a specific emphasis on their application in food and beverages.
Chapter 1:
The first chapter introduces the theoretical foundations of consumer research, including the importance of understanding consumer behavior, consumer decision-making processes, and the role of marketing in shaping consumer preferences. It also provides an overview of different research methodologies, such as surveys, interviews, focus groups, and observational research.
Chapter 2:
Chapter 2 delves into the application of consumer research methods in the food and beverage industry. It discusses the use of surveys to gather consumer feedback on food products, the importance of sensory evaluation in understanding food preferences, and the role of ethnography in studying consumer behavior in specific cultural contexts.
Chapter 3:
Chapter 3 explores the use of interviews and focus groups to gather in-depth insights into consumer preferences, attitudes, and behaviors. It discusses the advantages and disadvantages of each method, as well as the techniques used to facilitate effective data collection.
Chapter 4:
Chapter 4 discusses the application of observational research methods in the food and beverage industry. It explores the use of ethnography, consumer ethnography, and other observational techniques to study consumer behavior in natural settings.
Chapter 5:
Chapter 5 discusses the use of experimental research methods in the food and beverage industry. It discusses the design of experiments, the use of control groups, and the techniques used to measure the impact of different factors on consumer behavior.
Chapter 6:
Chapter 6 explores the application of consumer research methods in the context of sustainable food and beverage consumption. It discusses the use of social marketing, consumer education, and other strategies to promote sustainable consumption behaviors.
Conclusion:
In conclusion, this volume provides a comprehensive and practical guide to consumer research methods in the food and beverage industry. It offers insights into the theoretical foundations of consumer research, as well as the application of various methodologies in different contexts. By utilizing these methods, businesses can gain a deeper understanding of consumer preferences, behaviors, and needs, which can inform their marketing strategies and product development efforts.

Weight: 1099g
Dimension: 254 x 178 (mm)
ISBN-13: 9781071629994
Edition number: 1st ed. 2023