Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Consuming Atmospheres is an interdisciplinary collection of cutting-edge work on atmosphere and consumption, bringing together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. It appeals to academics and postgraduate students within marketing and beyond, as well as practitioners endeavoring to co-create more effective consumption atmospheres.

Format: Hardback
Length: 206 pages
Publication date: 09 October 2023
Publisher: Taylor & Francis Ltd

The term "atmosphere" is frequently used in everyday conversation to describe the ambiance and feel of a place, and it has played a significant role in marketing for many years. However, there has been a recent resurgence of interest in the concept of atmosphere, particularly in marketing and beyond. At this crucial stage in its development, the study of atmosphere is often confined to specific disciplinary boundaries.

Consuming Atmospheres aims to break down these boundaries by presenting an interdisciplinary collection of cutting-edge research on atmosphere and consumption. The book brings together experts from diverse fields, including marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law, to explore how atmospheres are created, experienced, and studied.

The book is organized into three thematic parts that cover different aspects of atmosphere and consumption. The first part explores the design and creation of atmospheres, including the use of lighting, sound, scent, and visual elements to create specific moods and experiences. The second part examines the experiences of individuals and groups in atmospheres, including the role of emotions, social interactions, and cultural norms in shaping these experiences. The third part focuses on the research methods used to study atmospheres, including qualitative and quantitative approaches, as well as new technologies and methodologies such as virtual reality and sensory analysis.

Throughout the book, case studies and examples are used to illustrate the key concepts and theories discussed. These case studies cover a wide range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia.

The target audience for Consuming Atmospheres includes academics and postgraduate students in marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law. The book will also be of interest to practitioners who are working to create more effective consumption atmospheres, such as marketers, retailers, and place managers.

In conclusion, Consuming Atmospheres is a groundbreaking book that offers a fresh perspective on the study of atmosphere and consumption. By bringing together experts from diverse fields, the book challenges disciplinary boundaries and provides a comprehensive understanding of how atmospheres are designed, experienced, and researched. The book will appeal to a wide range of readers and has the potential to shape the future of marketing and beyond.

Weight: 571g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032264929