Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The author of "The Biological Basis of Consumer Behavior" explores how our biological heritage influences our daily lives as consumers, such as the foods we eat, gifts we offer, cosmetics, and clothing styles. He demonstrates that most consumption acts can be mapped onto four key Darwinian drives: survival, reproduction, kin selection, and reciprocal altruism. This book is a fascinating read for anyone interested in the biological basis of human behavior or consumer behavior.

Format: Paperback / softback
Length: 392 pages
Publication date: 10 September 2020
Publisher: Prometheus Books

In this captivating and enlightening book, the visionary founder of the dynamic new field of evolutionary consumption sheds light on the profound relevance of our biological heritage to our daily lives as consumers. While culture holds immense significance, the author compellingly demonstrates that innate evolutionary forces exert a profound influence on the foods we choose, the gifts we offer, the cosmetics and clothing styles we adopt to enhance our attractiveness to potential mates, and even the cultural products that ignite our imaginations (such as art, music, and religion). The book unveils that the majority of consumption behaviors can be traced back to four fundamental Darwinian drives: survival, reproduction, kin selection, and reciprocal altruism. The author further highlights the striking similarities between human consumers and a diverse array of animals. Whether you have an interest in the biological underpinnings of human behavior or simply want to delve into the intricacies that drive consumers, this captivating read is a must-read for marketing professionals, advertisers, psychology enthusiasts, and consumers alike.

Weight: 640g
Dimension: 153 x 229 x 27 (mm)
ISBN-13: 9781633886438