Shulph Ink
Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
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- More about Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
Format: Paperback / softback
Length: 302 pages
Publication date: 01 March 2024
Publisher: Springer International Publishing AG
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031202063
Edition number: 2023 ed.
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