Contemporary Sport Management

Contemporary Sport Management, Seventh Edition, is an updated introductory text in the field, with over 50 contributors and a diverse array of cultural and educational backgrounds. It is organized into three parts: Introduction to Sport Management, Sport Management Sites, and Sport Management Functions. New and updated content covers the evolution of esports, fantasy sports, and sport betting, emerging technologies, and case study side articles. Related student learning activities and recommended articles are delivered through HK Propel, increasing student engagement and enhancing understanding of chapter content. Chapter quizzes are also included.

\n Format: Loose-leaf
\n Length: 536 pages
\n Publication date: 15 September 2021
\n Publisher: Human Kinetics Publishers
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The seventh edition of Contemporary Sport Management, an esteemed introductory text in the field, has been meticulously revised to keep pace with the dynamic and rapidly evolving landscape of sport management. This comprehensive resource, authored by over 50 contributors with diverse cultural and educational backgrounds, presents a comprehensive and contemporary overview of the field, adorned with vibrant full-color illustrations for an engaging reading experience.

Organized into three parts, the book caters to the evolving demands of the profession and encompasses all the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Part I, Introduction to Sport Management, offers a foundational understanding of the field and explores key leadership concepts. Part II, Sport Management Sites, delves into the diverse settings where sport management careers thrive, including new content on sport participation across the lifespan. Part III, Sport Management Functions, introduces readers to the essential functional areas of sport management, such as sport marketing, sport communication, sport facility and event management, and more, with updated content on sales as a career path.

To ensure students remain at the forefront of the field, this edition incorporates numerous new and updated content features. The discussion delves into the evolution of esports, fantasy sports, and sport betting, providing valuable insights into these emerging phenomena. Furthermore, the book explores emerging technologies in sport management, including streaming, artificial intelligence (AI), augmented reality (AR), and virtual reality (VR), enabling students to stay abreast of the latest advancements. Additionally, new case study sidebars offer practical insights and real-world examples, enhancing the learning experience.

With its revised structure, Contemporary Sport Management, Seventh Edition With HKPropel Access, is an invaluable resource for students pursuing careers in sport management, sports administration, and related fields. It equips them with the knowledge, skills, and tools necessary to excel in this dynamic and ever-evolving industry. Whether you are a novice or an experienced professional, this book serves as a comprehensive guide to the world of sport management.

\n Weight: 1484g\n
Dimension: 318 x 280 x 32 (mm)\n
ISBN-13: 9781718207530\n
Edition number: Seventh Edition\n