Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Content Inc. is a go-to guide for building a solid small-business by establishing a loyal audience before selling any products or services. It walks you through the process of identifying the intersection of your expertise and your future customers' needs, determining how to tilt your sweet spot to find a place where little or no competition exists, establishing your number-one channel for disseminating content, using social media and SEO to convert one-time visitors into long-term subscribers, growing your business by expanding into multiple delivery channels, monetizing your product or service for ultimate business success, and understanding how to sell your content asset for millions or build the business into a large enterprise.

\n Format: Hardback
\n Length: 368 pages
\n Publication date: 24 June 2021
\n Publisher: McGraw-Hill Education
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The proven low-risk, cost-effective way to launch a successful business in today's dynamic markets is through content marketing. With customers becoming increasingly fickle and the COVID-driven economic crash emphasizing the importance of mitigating financial risk, Content Inc. is the go-to guide for building a solid small-business by establishing a loyal audience before selling any products or services. In this comprehensive book, Joe Pulizzi, a leading expert in content marketing, offers a lower-risk, better approach to building a successful business by re-engineering the process that often leads to failure.

The book walks readers through the entire process, from identifying the intersection of their expertise and their future customers' needs to determining how to tilt their sweet spot to find a place where little or no competition exists. It also covers establishing your number-one channel for disseminating content, using social media and SEO to convert one-time visitors into long-term subscribers, growing your business by expanding into multiple delivery channels, and monetizing your product or service for ultimate business success.

This fully updated edition includes new and enhanced coverage of platforms like TikTok, Snapchat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. By applying the methods laid out in Content Inc., readers can expect to see significant results in their business endeavors.

Whether you are a seasoned entrepreneur or just starting, this book provides valuable insights and practical strategies for building a successful content-driven business in the post-COVID economy. So why wait? Start building your loyal audience today and unlock the full potential of your business with Content Inc.!

\n Weight: 606g\n
Dimension: 164 x 237 x 35 (mm)\n
ISBN-13: 9781264257546\n
Edition number: 2 ed\n