Content Strategy: A How-to Guide

This textbook provides a how-to guide for content strategy, covering essential skills such as audience analysis, content auditing, and collaborating with other content developers. It is suitable for students and professionals in content strategy, content management, and technical communication, and serves as a comprehensive introduction for professionals looking to develop their skills.

Format: Paperback / softback
Length: 202 pages
Publication date: 30 November 2022
Publisher: Taylor & Francis Ltd

This comprehensive text provides a comprehensive how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills, including audience analysis, content auditing, assembling content strategy plans, collaborating with other content developers, identifying appropriate channels of communication, and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area.

Content Strategy serves as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

The textbook is organized into five chapters, each covering a different aspect of content strategy. The first chapter provides an overview of content strategy and its importance in technical communication. It introduces the key concepts and principles of content strategy, including audience analysis, content auditing, content planning, and content delivery. The second chapter focuses on audience analysis, which is essential for understanding the needs and preferences of the target audience. It covers techniques such as surveys, interviews, and user testing to gather information about the audience and their needs. The third chapter explores content auditing, which involves reviewing existing content to identify gaps, inconsistencies, and opportunities for improvement. It covers techniques such as content inventory, content mapping, and content analysis to evaluate the effectiveness and relevance of existing content. The fourth chapter focuses on assembling content strategy plans, which involve developing a comprehensive roadmap for creating and managing technical content. It covers techniques such as goal setting, content mapping, and content prioritization to ensure that content is aligned with organizational objectives and meets the needs of the target audience. The fifth chapter explores content delivery, which involves designing, developing, and publishing technical content in various channels. It covers techniques such as content creation, content management systems, and web publishing to ensure that content is accessible, engaging, and effective.

Throughout the textbook, real-world examples and case studies are used to illustrate the practical application of content strategy. These examples help readers to understand how content strategy can be implemented in different professional contexts and to apply the skills and knowledge gained in the textbook to their own work.

In addition to its comprehensive coverage of content strategy, the textbook also includes a range of resources and references for further reading. These resources include a glossary of key terms and concepts, a list of recommended books.

Weight: 338g
Dimension: 151 x 230 x 16 (mm)
ISBN-13: 9780367751036