Michelle Baddeley
Copycats and Contrarians: Why We Follow Others... and When We Don't
Copycats and Contrarians: Why We Follow Others... and When We Don't
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The tendency to herd, follow, and imitate others can be dangerous in today's interconnected world, leading to adverse results such as speculative economic bubbles, irrational denigration of experts, seismic political reversals, and more. Michelle Baddeley explores contexts in which behavior is driven by the herd, analyzing the rational vs. nonrational and cognitive vs. emotional forces involved and investigating why herding only sometimes works out well.
Format: Hardback
Length: 320 pages
Publication date: 01 May 2018
Publisher: Yale University Press
A comprehensive examination of our inherent tendency to form groups and the potential risks associated with our inclination to mimic others in today's interconnected society. It is evident that rioting teenagers, turbulent stock markets, and the proliferation of religious terrorism share a common underlying drive: the urge to herd, follow, and imitate others. However, in the context of our increasingly interconnected world, the collective decisions of groups often prove to be maladaptive. The rapid transmission of information across global boundaries enables swift changes in group opinions, leading to detrimental outcomes such as speculative economic bubbles, irrational disparagement of scientists and experts, seismic political reversals, and more.
To delve into the dynamics driving behavior influenced by the herd, Michelle Baddeley employs insights from a diverse range of social, behavioral, and natural sciences. She examines the interplay between rational and nonrational factors, as well as the cognitive and emotional dimensions involved. Baddeley also investigates the circumstances under which herding tends to yield favorable outcomes, as well as the factors that can hinder its effectiveness. Through fresh perspectives on followers, leaders, and the advantages and disadvantages of herd behavior, Baddeley sheds light on human behavior within the framework of our increasingly interconnected world.
Weight: 558g
Dimension: 224 x 145 x 31 (mm)
ISBN-13: 9780300220223
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