Corporate Brand Design: Developing and Managing Brand Identity

The book "Corporate Brand Design Management" fills a gap in the literature by exploring the relationship between a brand's visual identity and stakeholders, combining literature-based and theoretical approaches with real-life case studies from various industries. It is a valuable resource for modules and disciplines related to business and management.

\n Format: Paperback / softback
\n Length: 270 pages
\n Publication date: 30 September 2021
\n Publisher: Taylor & Francis Ltd
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The book fills a significant gap in the current literature on business and management by delving into the intricate relationship between a brand's visual identity and its various stakeholders. By combining a comprehensive literature-based approach with real-life case studies drawn from a diverse range of industries, the book offers a unique and insightful perspective on corporate brand design management. Spanning the entire process of creating and managing a brand's visual identity, this comprehensive text is an invaluable resource for students and professionals alike, catering to a wide range of modules and disciplines.

The book's literature-based approach provides a solid foundation for understanding the theoretical principles and frameworks that underpin the relationship between visual identity and stakeholders. It explores the impact of branding on consumer behavior, brand perception, and corporate reputation, and sheds light on the strategies and techniques used by successful brands to create and maintain a strong visual identity.

In addition to the theoretical framework, the book includes a wealth of real-life case studies that illustrate the practical application of branding principles. These case studies cover a wide range of industries, including fashion, technology, hospitality, and healthcare, allowing readers to gain a deep understanding of the challenges and opportunities that arise in different sectors. By analyzing these case studies, readers can learn from the successes and failures of other brands and apply these lessons to their own organizations.

One of the key strengths of the book is its comprehensive coverage of the entire process of corporate brand design management. It begins with an introduction to branding and visual identity, and then moves on to cover the key stages of brand development, including brand strategy, brand identity design, and brand implementation. The book also provides guidance on brand maintenance and evolution, ensuring that readers are equipped with the skills and knowledge needed to adapt and evolve their brands in response to changing market conditions and stakeholder expectations.

Another notable feature of the book is its accessibility and clarity of writing. The author has a strong ability to explain complex concepts in a straightforward and engaging manner, making the text accessible to a wide range of readers, including those with limited background in business and management. The use of visual aids, such as diagrams and illustrations, further enhances the understanding of branding principles and their application in real-world scenarios.

In conclusion, the book "Corporate Brand Design Management" is a valuable resource for students, professionals, and anyone interested in understanding the role of visual identity in shaping a brand's success. By combining a literature-based and theoretical approach with real-life case studies, it provides a comprehensive and practical guide to creating and managing a strong and effective visual identity. Whether you are a brand manager, designer, or entrepreneur, this book will help you gain a deeper understanding of the importance of visual identity and the strategies and techniques needed to build and sustain a successful brand.

\n Weight: 516g\n
Dimension: 175 x 247 x 19 (mm)\n
ISBN-13: 9780367515027\n \n