Corporate Communication: An International and Management Perspective

Corporate communication is an important part of higher-level management, as it helps build and preserve a company's reputation. This book provides an international and management perspective on the field, discussing how economic, political, and cultural features of a country affect company decisions and communication. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process.

Format: Paperback / softback
Length: 360 pages
Publication date: 04 December 2018
Publisher: John Wiley & Sons Inc

Corporate communication is a crucial aspect of higher-level management, as it plays a vital role in building and preserving a company's reputation. This intangible yet valuable asset determines the net worth of a company and significantly impacts its success.

Corporate Communication: An International and Management Perspective provides a comprehensive introduction to the field, delving into the broader context of the modern extended organization and exploring the globalization process. It sheds light on how economic, political, and cultural factors influence company decisions and communication strategies. The book discusses various communication disciplines and practices employed in programs and campaigns, emphasizing their role in shaping corporate communication.

Furthermore, Corporate Communication addresses key management issues such as sustainability and technology and innovation. It emphasizes the importance of viewing corporate communication as a management function rather than a mere communication process. Presented in five parts, the book offers comprehensive chapters covering various aspects of corporate communication.

The first part, "The Domain of Corporate Communication," explores the scope and nature of corporate communication. It discusses the various communication channels and tools available to organizations and highlights the importance of effective communication in building and maintaining relationships with stakeholders.

The second part, "Strategic Application of Communication Practices," delves into the strategic use of communication to achieve organizational goals. It explores the role of communication in shaping public perception, building brand reputation, and influencing decision-making processes. The book also discusses the importance of integrating communication strategies with marketing and branding efforts.

The third part, "International Perspective," examines the cross-cultural aspects of corporate communication. It discusses the challenges and opportunities presented by global markets, the importance of cultural sensitivity, and the strategies that organizations can employ to communicate effectively across different cultures.

The fourth part, "Key Management Issues of Sustainability and Technology," focuses on the sustainability and technological challenges facing organizations today. It explores the role of corporate communication in promoting environmental sustainability, implementing technological innovations, and engaging with stakeholders on these critical issues.

The fifth part, "Corporate Communication Contribution to Management," emphasizes the importance of corporate communication in decision-making processes. It discusses the role of communication in shaping corporate strategy, identifying opportunities and risks, and facilitating effective decision-making.

The foundation of Corporate Communication is public relations, but the book also encompasses the entire range of communication practices and their contribution to management decision-making. It conceptualizes corporate communication as a strategic management function that helps management recognize, adjust to, and construct policies related to global issues.

Moreover, Corporate Communication highlights the critical role that corporate communication plays in making corporate decisions and behaviors. It emphasizes the need for organizations to communicate transparently and effectively with their stakeholders, including employees, customers, investors, and the broader society.

In conclusion, Corporate Communication: An International and Management Perspective is a valuable resource for professionals, students, and researchers interested in the field of corporate communication. It provides a comprehensive and interdisciplinary perspective on the role of communication in shaping organizations and the global landscape. By exploring the various aspects of corporate communication, the book offers insights into the strategies and practices that organizations can employ to achieve their goals and build a sustainable and successful future.

Weight: 602g
Dimension: 255 x 179 x 16 (mm)
ISBN-13: 9781119471370