Corporate Cultural Responsibility: How Business Can Support Art, Design, and Culture

Corporate investing in the arts and culture within communities is good business, as it can help build an effective program, create new avenues of collaboration, and add value to society. This book provides a framework for identifying key attributes and projected impact of successful and sustainable models and looks at the broader and global implications of Corporate Cultural Responsibility. It is particularly relevant to corporate art advisors, auction houses, and students of arts management and corporate social responsibility.

Format: Paperback / softback
Length: 176 pages
Publication date: 23 May 2022
Publisher: Taylor & Francis Ltd

Corporate investment in arts and culture within communities is a topic of significant interest and debate. While some argue that it is a waste of resources, others believe that it can have a positive impact on both the business and the community. In this book, an expert on the topic, who ran the Corporate Art Program at Johnson & Johnson, sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for businesses to follow.

Corporate Cultural Responsibility is a new concept that places business support of the arts in a corporate social responsibility context. The book discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models.

Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe.

As the first book to link culture to community responsibility, this book will be of particular relevance to corporate art advisors and auction houses, as well as students of arts management and corporate social responsibility at advanced undergraduate and postgraduate levels.

Weight: 300g
Dimension: 234 x 156 x 18 (mm)
ISBN-13: 9780367567439