Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer

This book explores the gap between management-created corporate ideology and employees' interpretations and responses, using an ethnographic analysis at a global Japanese fashion retailer in Hong Kong. It appeals to scholars and upper-level students in management, marketing, anthropology, cultural studies, and retail management.

Format: Hardback
Length: 176 pages
Publication date: 10 March 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate transformation of corporate culture in the era of globalization, emphasizing the crucial role of national ideologies in understanding this phenomenon. Through extensive ethnographic research, the author offers a profound analysis of how corporate culture has evolved, shedding light on the gap between management-crafted ideologies and the interpretations and responses of employees.

The book takes a unique approach by conducting 15 months of participant observation as a shop-floor salesperson at a global Japanese fashion retailer in Hong Kong. This immersive experience allows the author to gain firsthand insights into the formation, dissemination, and interpretation of corporate ideology at the company. By tracing the history of the company's corporate policy, the book explores the evolution from centralized attempts at employee management to the creation of store manager missionaries who were tasked with spreading their ideology.

What makes this book particularly interdisciplinary is its ability to bridge the fields of management, marketing, anthropology, cultural studies, and globalization. It appeals to scholars and upper-level students seeking to expand their knowledge in these areas, as well as those interested in exploring the complexities of cross-cultural management, retail management, and the impact of national ideologies on corporate culture.

Through its detailed and insightful analysis, this book provides valuable insights into the complex dynamics of corporate culture, challenging traditional notions of power and control in the workplace. It sheds light on the ways in which employees navigate and interpret corporate ideology, and how these interpretations can shape their experiences and behaviors within the organization.

In conclusion, this book is a must-read for anyone interested in the intersection of globalization, corporate culture, and national ideologies. It offers a rich and nuanced perspective on the evolving landscape of business, providing valuable insights into the complex dynamics that shape our modern world.

Weight: 490g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032304434