Corporate Explorer: How Corporations Beat Startups at the Innovation Game

Corporate Explorers are a new breed of corporate managers who use innovation disciplines to jump start cutting-edge ideas and create support for investment. They see that corporations already own the ideas, resources, and talent to build new ventures, and companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups. This guidebook provides tools to apply innovation practices with greater discipline, turn great ideas into a full-time job, experiment with and scale original business models, transform innovation programs into a thriving source of new business, attract, retain, and motivate entrepreneurial talent, and energize employees by creating a realistic way to innovate.

Format: Hardback
Length: 256 pages
Publication date: 17 February 2022
Publisher: John Wiley & Sons Inc

Corporate Explorers are a new breed of corporate managers who are transforming disruption into opportunity. They have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. These Corporate Explorers are part entrepreneurs, using innovation disciplines to jump start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and—critically—the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them.

Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. It demonstrates how success is not only possible but may offer entrenched companies better odds than venture-capital backed startups. This actionable and proven framework explains how managers can become successful corporate innovators; it includes tools to:

Learn how to apply innovation practices with greater discipline.
Turn great ideas into a full-time job as an innovation leader.
Experiment with and scale original business models.
Transform innovation programs into a thriving source of new business.
Attract, retain, and motivate entrepreneurial talent.
Energize employees by creating a realistic way to innovate.

These lessons come from the trailblazers of corporate innovation, including Andrew Binns (Change Logic), Charles O'Reilly (Stanford Graduate School of Business), and Michael Tushman (Harvard Business School).

Weight: 518g
Dimension: 161 x 238 x 24 (mm)
ISBN-13: 9781119838326