Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present

This book explores corporate patronage in the United States, revealing the central role corporations have played in shaping American culture. It offers new methodologies and models for understanding corporate commissions, featuring chapters on artists and companies and an extensive bibliography.

Format: Paperback / softback
Length: 304 pages
Publication date: 08 April 2021
Publisher: Bloomsbury Publishing PLC

This comprehensive and interdisciplinary collection of case studies delves into the realm of corporate patronage in the United States, shedding light on the profound impact that corporations have had on shaping American culture. By exploring a diverse range of works, including sculpture, photography, mosaics, murals, advertisements, department store displays, sportswear, medical schools, and public libraries, the case studies in this volume offer innovative methodologies and models for understanding corporate patronage.

The book features chapters on renowned artists such as Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on influential figures like Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr., and Jr., and Dorothy Shaver. These chapters provide valuable insights into the complex organizational networks and motivations behind corporate commissions, challenging traditional perspectives on corporate sponsorship.

Furthermore, the book explores the diverse range of works commissioned by corporations, encompassing sculpture, photography, mosaics, murals, advertisements, department store displays, sportswear, medical schools, and public libraries. It provides a comprehensive examination of the ways in which corporations have utilized art to enhance their brand identity, promote their products, and engage with their stakeholders.

In addition to the case studies, the book includes an extensive bibliography on corporate patronage, art collections, exhibitions, sponsorship, and philanthropy in the United States. This resource serves as a valuable tool for researchers, scholars, and anyone interested in understanding the intricate relationship between corporations, art, and society.

Overall, this collection of case studies provides a fresh and insightful perspective on corporate patronage in the United States, highlighting the central role that corporations have played in shaping American culture and the diverse ways in which art has been utilized to achieve their business objectives.

Weight: 676g
Dimension: 168 x 553 x 24 (mm)
ISBN-13: 9781501377877