Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits

Corporate social responsibility (CSR) improves long-term business performance, and consumers prefer to patronize organizations with a strong history of social responsibility. However, consumers are sensitive to empty promises and want brands to be committed to sustainability and other social issues. This book argues that trust is at stake for every organization and that communications strategies must respond authentically. PR should define the real role of CSR in the relationship between organizations and the public.

Format: Paperback / softback
Length: 224 pages
Publication date: 18 February 2021
Publisher: LID Publishing

Research indicates that corporate social responsibility (CSR) significantly enhances long-term business performance, attracting consumers who prioritize organizations with a demonstrated commitment to social responsibility. Customers and employees are increasingly expressing their values through their purchasing decisions and workplace actions, emphasizing the importance of authenticity in communications strategies.

Consumers, in particular, exhibit a heightened sensitivity to empty promises and demand transparency and accountability from brands. They seek companies that align with their values, such as sustainability and social issues. Therefore, organizations must be genuine and committed to their CSR initiatives, treating them as more than mere publicity tools.

However, some view the relationship between CSR and public relations (PR) as nothing more than a marketing ploy, a blatant attempt by organizations to promote themselves. This book aims to define the true role of PR in CSR and establish what that relationship should entail.

CSR should be viewed as a strategic imperative rather than a mere checkbox exercise. It involves integrating social and environmental concerns into business operations and making a positive impact on society and the environment. PR plays a crucial role in communicating CSR initiatives effectively, building trust with stakeholders, and mitigating any potential negative perceptions.

PR professionals should work closely with organizations to develop clear and compelling messaging that resonates with their target audience. This includes highlighting the social and environmental benefits of CSR initiatives, sharing success stories, and engaging in transparent communication about challenges and progress.

Furthermore, PR should help organizations build relationships with key stakeholders, including customers, employees, investors, and the broader community. This involves engaging in dialogue, listening to feedback, and responding to concerns in a proactive and transparent manner.

In conclusion, CSR is not just a trend; it is a fundamental aspect of modern business. By embracing CSR and collaborating with PR professionals, organizations can enhance their long-term performance, build trust with stakeholders, and make a positive impact on society and the environment. The relationship between CSR and PR should be based on authenticity, transparency, and a shared commitment to social responsibility.

Weight: 292g
Dimension: 214 x 137 x 16 (mm)
ISBN-13: 9781911671428