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Brighton Nyagadza
Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication
Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication
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- More about Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication
Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate storytelling for branding, with a particular focus on Africa and the opportunities in that region to use storytelling to build a brand. Adopting a multi-stakeholder approach, the book covers the theories related to corporate storytelling for branding, how to evaluate the approaches and envisioning the future. This book also addresses the challenges faced by African economies in achieving sustainable development goals and how corporate storytelling can help overcome these challenges. By adopting a multi-stakeholder perspective encompassing the role of national governments, companies and consumers, this work provides an integrated perspective that will be valuable to the understanding of this important topic.
- Publication date: 24 April 2026
- Page count: 121
- Dimensions: Height 219 mm; Width 155 mm; Thickness 15 mm
- Publisher: Springer Nature Switzerland AG
- Format: Hardback
- ISBN-13: 9783032034953
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