Cosmetics Marketing: Strategy and Innovation in the Beauty Industry

Cosmetics Marketing provides students with the tools they need to pursue a career in cosmetics marketing, including aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.

Format: Paperback / softback
Length: 264 pages
Publication date: 27 July 2023
Publisher: Bloomsbury Publishing PLC

Discover the essential tools and strategies needed to thrive in the dynamic field of cosmetics marketing. In Cosmetics Marketing: Strategy and Innovation in the Beauty Industry, you will embark on a comprehensive exploration of this rapidly evolving and intricate industry, facilitated by thought-provoking, industry-led exercises and case studies. These resources will showcase the pivotal role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts in shaping the cosmetics market.

Furthermore, this comprehensive guide offers practical and beautifully illustrated resources to help you embark on a successful career in cosmetics marketing. You will find valuable exercises to boost your creativity, comprehensive interview preparations, and an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the industry's evolution and its social responsibilities in terms of inclusivity and sustainability, Cosmetics Marketing serves as a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.

By delving into the intricacies of cosmetics marketing, this book will empower and inspire the next generation of beauty industry leaders to make a meaningful impact on the world.

Weight: 894g
Dimension: 270 x 220 x 20 (mm)
ISBN-13: 9781350299436