Cosmic Zoom: Scale, Knowledge, and Mediation

The Powers of Ten by Charles and Ray Eames is an iconic example of the "cosmic zoom," a trope that has influenced countless media forms over the past seventy years. Horton uses this as a starting point to develop a cross-disciplinary theory of scale as mediated difference, considering the origins of our notions of scale, how scalar mediation functions differently in analog and digital modes, and how cosmic zoom media has influenced scientific and popular views of the world.

\n Format: Paperback / softback
\n Length: 288 pages
\n Publication date: 23 July 2021
\n Publisher: The University of Chicago Press
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In the captivating book "The Powers of Ten" by Charles and Ray Eames, a mesmerizing journey unfolds, showcasing the awe-inspiring power of perspective. As the narrative progresses, a sweeping shot captures two individuals relishing a delightful picnic, gradually expanding to reveal their surroundings. The camera gracefully zooms out, traversing vast distances, until it reaches the outer limits of the universe. Yet, the spectacle doesn't end there. With an expert touch, the camera gracefully zooms back in, focusing intently on the intricate details of the picnicker's hand. What follows is a breathtaking exploration into the microscopic realm, where the viewer is transported into a world of unseen wonders. This remarkable sequence, known as the "cosmic zoom," has left an indelible mark on the world of media, captivating audiences for over seventy years.

Horton, a visionary scholar, harnesses the cosmic zoom as a springboard to develop a groundbreaking cross-disciplinary theory of scale. He delves into the origins of our perception of scale, exploring how it manifests differently in analog and digital realms. Through a comprehensive analysis of literature, film, digital media, and database history, Horton establishes a comprehensive framework for understanding scale across diverse domains and disciplines. This groundbreaking work fills a critical gap, providing a much-needed roadmap for scholars and practitioners alike to navigate the complexities of scale in our ever-evolving world.

\n Weight: 408g\n
Dimension: 152 x 228 x 23 (mm)\n
ISBN-13: 9780226742441\n \n